2018 Rancher of the Year 

Humberto D. "Beto" Martinez


Humberto D. “Beto” Martinez is a 1964 graduate of Hebbronville ISD.  He received a Bachelor of Science degree in Agriculture Education from Sam Houston State University. He is married to Nelda B. Martinez and has two children and one grandson.  Humberto “Bert”, Amy and Humberto II “Dos.” He was employed with USDA, Rural Development for 35 years.  He served in several capacities in his career and retired as Area Director.

·       Very active in the fair since its inception

·       Helped facilitate the building and purchasing of current fair grounds working with the fair board

·       He was instrumental in the development and construction of the Jim Hogg County jail

·       Past board of director with BBU- Beefmaster Breeders United

·       Past board of director with LOBBA- Live Oak Beefmaster Breeders Association

·       Was the auctioneer for the past 25 years- homeshow and livestock for the JHC Fair

·       Was the auctioneer for the past 25 years for San Diego Fair

·       Local business man running- El Brazil Ranch and Martinez Consulting Service

·       Believes in land stewardship and the conservation of natural resources

·       Currently serving as County Commissioner of Precinct 1

·       Has for numerous years served as a judge for the Live Oak Beefmaster annual bull sale.

·       Has served on a judging panel for the San Antonio Livestock Show Commercial cattle sale

·       Has served on the Jim Hogg County Historical Commission

·       Member of the museum foundation on Hebbronville

Beto is extremely honored to be the 2018 Rancher of the Year. 


Rancher of the year honorees

  • 1988 – Ascension Martinez+
  • 1989 – Charles W. Hellen+
  • 1990 – Denis McBryde+
  • 1991 – Dr. Homero T. Martinez+
  • 1992 – Felix Stroman+
  • 1993 – Alfonso Montalvo
  • 1994 – Santiago De Los Santos+
  • 1995 – E.G Nava+
  • 1996 – Jack Fulbright+
  • 1997 – Alec Holbein+
  • 1998 – Tom Harper+
  • 1999 – J.R. “Dick” Holbein+
  • 2000 – Perry Weid
  • 2001 – James C. “Chris” Hellen+
  • 2002 – Horacio “Lacho” S. Ramirez+
  • 2003 – Dr. Mike Vikers, DVM
  • 2004 – Bill Barfield 
  • 2005 – Harold L. Henry (Vaquero)
  • 2006 – Samuel Torres (Vaquero)
  • 2007 – Erasmo Alarcon, Sr.+ (Vaquero)
  • 2008 – Eliseo Cremar, Maximillo Cremar+, Ramiro Cremar, Transito Cremar+, Eddie Cremar, Willie Cremar, Juan Escamilla, Sr.+ (Vaqueros) 
  • 2009 – Modesto Garcia+ (Vaquero)
  • 2010 – Rogelio Hinojosa+ (Vaquero)
  • 2011 – None 
  • 2012 – Eduardo Garza
  • 2013 – AC Jones IV
  • 2014 – Alfredo Villarreal Jr.
  • 2015 – Miss Marta Gutierrez and Mr. Isidro B. Gutierrez Jr.
  • 2016 – Mr. Ernesto Rivas Gutierrez
  • 2017 – Thomas A. Dickens